McDonald’s, Nestlé and Virgin Media Join Blockchain in Advertising Pilot

McDonald’s, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry Committee for Web Standards (Jicwebs) — a British United digital ad trading standards body — the new initiative aims to assess the potential of blockchain in the digital ad supply chain, as business media outlet Campaign reports on July 16.  First announced in May 2019, the Jicwebs’ blockchain-powered pilot is now joined by global industry giants’ respective media agencies, Zenith, OMD UK and Manning Gottlieb OMD, who…

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Former IBM and Cisco Executive Tom Noonan to Join Bakkt as Chairman of Board

Kelly Loeffler, the CEO of institutional trading platform Bakkt, announced that former cybersecurity expert at IBM, Cisco and Endgame Tom Noonan will become the chairman of its board of directors. The development was reported in a Medium post published on March 29. Per the announcement, the founder, chairman and CEO of the Intercontinental Exchange (ICE) and chairman of the New York Stock Exchange (NYSE) Jeff Sprecher is also joining the board of directors of the company. Alongside him, the post further welcomes Softbank managing partner Akshay Naheta and managing partner…

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